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Operational Effectiveness

Selling an Amazing Customer Experience

Sweet & Sassy is a chain of salon, spa and party destinations for young girls. Based in Dallas, the company has grown rapidly since franchising its first location in 2005. The Customer Group has been an advisor to the concept and management since the inception and has been instrumental in shaping the company’s operations and customer experience. The company recognized that the product they are selling most is an amazing customer experience. TCG continues to guide and assist at both the corporate and store level. (Note: The Customer Group is an investor in Sweet & Sassy).

Client: Sweet & Sassy
Industry: Retail
Geography: National
Components: Vision, strategy, current state, future state, blueprint, roadmap